Blending product design and visual thinking to craft user-centered experiences across MENA for 7+ years.
2023
Yalla Chat —
Yalla Group
I led the end-to-end design of a feature-driven brand experience within Yalla Chat, aimed at strengthening user engagement and reinforcing the app’s identity in the MENA region. From initial concept to launch, I directed the visual language, UI design, and user flow, while hosting ideation workshops, conducting user interviews, and aligning with marketing on go-to-market plans. Delivered five feature rollouts in collaboration with engineers, each crafted to elevate the brand, enhance usability, and drive user connection.
Prototyping
Stakeholder Alignment
Engineer Collaboration
2024
Age of Legends —
Yalla Group
I led the end-to-end creative direction for Age of Legends, an MMORPG game tailored for the MENA market. I crafted the visual identity, in-game UI, and promotional assets to reflect a culturally resonant and immersive fantasy experience. From concept to launch, I collaborated with product and marketing teams, conducted user feedback sessions, and aligned design execution with campaign goals. Delivered key features and visuals that strengthened brand recognition, drove player engagement, and contributed to a successful regional launch.
User Interviews
Prototyping
Stakeholder Alignment
2024
We Sport —
Concept Design
I led the UI/UX design for WeSport, a concept app that serves as a sports hub for the UAE, helping users discover nearby games, book venues, and join local matches. As the sole designer, I was responsible for the end-to-end design process, from user research and wireframing to high-fidelity UI and prototyping. I developed a clean, intuitive interface that blends community features with booking functionality, creating a seamless experience for amateur and professional players alike.
User Interviews
Prototyping
2023
Battle of Games —
Yalla Group x Dubai Economy & Tourism
I led the branding and in-app campaign design for Battle of Games, a competitive tournament hosted within Yalla Ludo. The event featured iconic Dubai landmarks and brought together players from Yalla Group and Dubai Economy & Tourism in a gamified showdown. My responsibilities included crafting the visual identity, designing in-app assets, and ensuring the experience aligned with both Yalla’s and Dubai's branding. The initiative highlighted local culture while boosting user engagement and partnership visibility.
Art Direction
