Age of Legends – MMORPG mobile game

GAME—AGE OF LEGENDS

MMORPG Mobile game

UX/UI, CONCEPTUAL, MOBILE DESIGN, CREATIVE DIRECTION

CONTENT
INTRODUCTION
PROBLEM
SOLUTION
IMPACT

INTRODUCTION

Age of Legends - MMORPG mobile game

As an Art Director at Yalla Group, I led the creative direction for Age of Legends, a mobile MMORPG game designed for the MENA market. I worked closely with game designers, product managers, and marketing teams to craft a distinctive visual identity, localize the user experience, and launch feature-driven campaigns that resonated with regional player preferences and cultural themes.

Led the creative direction and UX/UI design for in-app features and marketing campaigns across iOS and Android, reaching hundreds thousands of users. I delivered rapid design prototypes, conducted user research, and optimized app flows based on insights, which resulted in higher engagement and stronger user retention.

PROBLEM

Age of Legends needed a stronger brand identity and a more localized, immersive game experience to increase player engagement and retention across the MENA region.

Age of Legends required a distinct brand identity and an improved game experience tailored to the MENA audience in order to boost engagement, strengthen retention, and stand out in a highly competitive regional gaming market.

SOLUTION

Crafting a bold visual identity and immersive art direction for Age of Legends to captivate players across the MENA region.

Redefined Age of Legends’ brand through culturally resonant visuals, iconic character designs, and a cohesive art style rooted in regional aesthetics. By aligning the game’s branding, UI elements, and marketing assets, we built a memorable visual experience that boosted recognition, enhanced player immersion, and set the game apart in the competitive MENA gaming market.

AOLXLUDO

Engage players through a limited-time crossover campaign blending strategy and fantasy.

Designed and delivered the end-to-end UI for the Age of Legends x Ludo in-app event, featuring dynamic visuals, character class integration, and promotional artwork. The experience highlighted three unique hero classes, showcasing game features while driving excitement and engagement through cohesive branding and immersive design.

MAIL

RESUME

BEHANCE

17'-25'