Battle of Games
art direction/branding/ UIUX
Introduction
Battle of Games was a large-scale tournament hosted by Yalla Ludo in partnership with the Dubai Esports Festival. The campaign aimed to turn a popular casual board game into a competitive experience, bridging the gap between mobile gamers and esports audiences in the MENA region. Through a combination of themed in-app content, digital campaigns, and live activations, the event generated massive engagement and positioned Yalla Ludo as a key player in regional gaming culture.
Date
2024
Client
Yalla X Dubai Tourism
Role
Art Direction , UX/UI
My Role
Leading the overall visual and thematic direction of the in-game event.
Collaborating with internal and external teams to ensure consistent brand and tourism representation.
Overseeing the design and execution of visual assets, ensuring high-quality implementation in the game.
Shaping the user experience by directing how visual elements (themes, skins, UI features) interacted with gameplay.
Outcomes
The campaign significantly elevated brand visibility, player retention, and monetization during and after the event.
Half of the users have participated in the battle of games event.
The number of participants in the event was 4.052 million.
The Burj Khalifa dice ranked SECOND in sales for newly launched products this year.
Approximately 1.109 million instances of gift-giving involving Dubai-related gifts During the Event