WeSport
AllinOne sports app in UAE
In 2024, I designed the Wesport app, the all-in-one sports hub in the UAE. The app enables users to connect through sports, book venues, join matches, follow sports news, and discover professional opportunities via the Mercato feature.
As the sole designer, I led the end-to-end UX and UI design across 4+ key features. I also established the design strategy and foundational system that will scale as the platform grows and expands across the UAE.
Product
WeSport
Skills
Product Design
Motion Design
Stakeholder Managment
Interactive prototyping
User Research and testing
My Role
Product Designer
Timeline
Q3 2024 - Q4 2024
Problem Space
In the UAE, access to sports remains fragmented. While 71% of aspiring athletes report a lack of connection to professional clubs or scouts, half of the population struggles to find nearby venues or organized games. Despite a booming sports culture, no centralized mobile platform existed to bring the ecosystem together.
Designing Wesport meant solving this gap—creating a seamless, connected experience for players, clubs, and communities across the country.
User Persona
Wesport is built for people who live and breathe sports in the UAE, from amateur athletes to casual players and parents looking for organized activities.
These personas represent our core users: their goals, challenges, and what they need from a sports platform. Understanding them helps us design features that truly matter , making it easier to book, play, connect, and grow through sport.
Design Process
My design process followed a user-centered approach: I discovered key pain points through research, defined user needs and product goals, designed intuitive solutions through wireframes and prototypes, and delivered polished, high-fidelity designs ready for development and iteration.
